Abstract painting by Holly Addi leans against a wall at the Thuma showroom.
Artwork by Holly Addi

Using Thuma's design philosophy as inspiration, we curated pieces to complement the brand's collection of simple, modern home essentials while also serving as a hub for artistic expression in the heart of SoHo. Artwork by Laura Naples, Paola Rodriguez Arias, Arielle Zamora, Katrine Hildebrandt-Hussey, William Luz, Bryce Anderson, and Holly Addi is displayed throughout and available for purchase at their NYC Flagship.

Entryway to the modern, neutral Thuma showroom in SoHo.
Abstract painting by Laura Naples above a long couch at the Thuma showroom.
Artwork by Laura Naples
Abstract painting by Laura Naples above a couch at the Thuma showroom.
Artwork by Laura Naples

The Thuma NYC Flagship was designed as a timeless escape from everyday life, right in the middle of SoHo. Featuring the same signature clean lines and subtle curves as our pieces, the NYC Flagship is the embodiment of elevated design for thoughtful living.

Thuma

Artwork by Katrine Hildebrandt-Hussey in a walnut wood frame at the Thuma showroom.
Artwork by Katrine Hildebrandt-Hussey
Artworks by William Luz and Arielle Zamora in a bedroom at the Thuma showroom.
Artwork by William Luz (left) and Arielle Zamora (right)
Four-paneled painting by Laura Naples above a white couch at the Thuma showroom.
Artwork by Laura Naples

With skylights and vertical gardens, the space features a variety of high-end materials, including travertine, polished concrete, and bleached oak—creating a relaxed yet refined atmosphere. Inspired by Soho’s boutique hotels, there’s even a shoppable art gallery created in partnership with Uprise Art. It’s also set to become a hub for events and will showcase a variety of artists and designers.

Forbes

Two abstract paintings by Bryce Anderson above a wood credenza at the Thuma showroom.
Artworks by Bryce Anderson
Abstract mixed media work by Paola Rodriguez Arias in a bedroom at the Thuma showroom.
Artwork by Paola Rodriguez Arias
A framed, geometric work by artist Katrine Hildebrandt-Hussey in a kitchen area at the Thuma NYC Flagship.
Artwork by Katrine Hildebrandt-Hussey

Through curated spaces dedicated to fostering respite and stimulation, the Thuma showroom will provide customers with a physical touchpoint to experience the world of Thuma and its growing assortment of offerings in a way not previously possible.

Derek Desai, Senior Vice President of Growth & Experience at Thuma

Lounge area with neutral curtains and sofas at the Thuma NYC Flagship.
Abstract painting by Holly Addi leans against a wall at the Thuma showroom.
Artwork by Holly Addi